Remarketing is an effective method to convert visitors of your website who have shown some interest in your product or services but who have not yet converted. For example, a visitor of your clickflow or website clicks through a few pages but abandons the page at some point before purchasing or submitting the form or clickflow. This user has shown some interest and is much more likely to convert than another user who is new to our website.
With remarketing, we can use this valuable information and target that user more specifically with Facebook and Google Ads audiences. At Niro, we learned that companies using remarketing campaigns generate higher conversion rates with lower costs per click and achieve a higher return on investment on their ad campaigns.
In this guide, you’ll learn how to integrate Google Analytics and Google Ads to leverage the power of remarketing with your Niro flow, as well as with Facebook and Facebook Pixel.